Managing cash flow is key to running a successful business.  There are many ways to maximize cash flow without raising prices or having to increase your customer base.  Here are just a few ideas:

• Streamline your business processes to reduce waste, lower operating costs and improve the overall efficiency of your business.  Identify areas where expenses can be cut such as in labor and materials costs as well as rent, insurance and software subscriptions.
• Stay on top of your customer billing and collections.  Encourage your customers to pay promptly by rewarding them with incentives for early payment. Reduce late payments by implementing stricter credit policies.
• Negotiate better terms with your suppliers. You can request discounts as well as volume-based pricing.  This will help improve your cash flow as well as your profit margins.
• Focus on providing exceptional customer service and build relationships with your existing customers.  You will reap the rewards of repeat business and referrals.
• Create a loyalty program to reward your repeat customers.  This program can consist of exclusive discounts and offers on future purchases.

By implementing a combination of these strategies, you can enhance your cash flow without the need for raising prices and increasing your customer base.